My Story ✍️
For the last five years, I’ve worked across editorial, marketing, and data roles for teams in the US, Australia, New Zealand, and Europe. What I enjoy most is helping brands communicate clearly, not with filler, but with content that actually does something.
I like the mix of storytelling and analysis. Whether I'm shaping a content strategy, writing long-form pieces, or building dashboards in Python or Tableau, I’m usually trying to answer the same question: What’s the real insight here, and how do we communicate it simply? I enjoy hands-on marketing, testing campaigns, optimizing newsletters, experimenting with new tools, and using CRMs to turn data into actionable insights.
Most of all, I'm drawn to the point where data and narrative meet. That’s where businesses stop guessing, start understanding their audience, and begin communicating in a way that actually moves people.
5+ Years of Experience
Across editorial, marketing, and data roles.
Global Perspective
Worked with teams in the US, Australia, NZ, and Europe.
Data-Driven Storyteller
Blending analytics with compelling, clear narratives.
Growth Marketer
From high-level strategy to hands-on technical implementation.
Professional Journey
Paris, France
This role was a deep dive into the fast-paced environment of a growing startup. My job was to take on unclear business challenges, architect a technical solution, and then build and implement it myself. It was a great lesson in autonomy and quick, effective problem solving. I learned how to convert high-level business needs into practical tools and workflows that delivered real, measurable impact. Endorsement: Recognized by the CEO for delivering high-impact solutions early in the company’s growth journey.
Key Focus Areas:
Sydney, Australia
My time here has been about merging analytics with storytelling. I rebuilt our content process from the ground up, focusing on data to truly understand what our audience needed. It was a shift from making assumptions to acting on real insights. I led our editorial coverage, guided a talented team of contributors, and helped sharpen our brand's voice. The ultimate goal was to make the publication an indispensable resource for small businesses, something they would not just read, but actively use to grow.
Key Focus Areas:
Working at Reuters was a foundational experience in discipline, speed, and precision under pressure. Covering the US and Canadian markets demanded that every single detail be accurate and every story be delivered with clarity and immediacy. I also contributed to the global COVID-19 data tracking efforts, which was a profound lesson in how raw information can become a critical tool for the world. That period fundamentally shaped my views on data integrity and the responsibility it carries.
Key Focus Areas:
Educational Foundation
Deepening my understanding of how advanced analytics and data science can be used to build smarter, more measurable marketing strategies.
Focus Areas:
Where I learned the fundamentals of storytelling, media ethics, and clear communication. Earning a distinction in writing.
Focus Areas:
Technical
Marketing & Editorial
Platforms
Languages
Email Marketing, HubSpot Academy
Issued Aug 2025, Expires Sep 2027
Google Analytics Certification, Google
Issued Aug 2025, Expires Aug 2026
Manage GA4 Data and Learn to Read Reports, Google
Issued Aug 2025, Expires Aug 2026
Intermediate SQL, DataCamp
Issued Jan 2025
Introduction to Python, DataCamp
Issued Sep 2024
Writing For The Wires, Cogencis Information Services Ltd.
Issued Jan 2019
Introduction to Public Relations, National University of Singapore
Issued Sep 2016