My Work

A mix of things I’ve built, written, and experimented with. ✏️

Neel (Lead acquisition through PMC database)

Data Science

Neel (Lead acquisition through PMC database)
A biotech company struggled to find research leads; I built a tool to extract emails and summarize papers; now hundreds of leads are found in minutes.

Marketing

Clarity AI
Personal project; news and media analysis was slow and manual; I created a tool to check bias and sentiment; work that took three people can now be done by one.
Clarity AI
Editorial Strategy & Audience Growth

Editorial

Editorial Strategy & Audience Growth
Traffic was flat at a B2B publication; I redesigned the content strategy and wrote 10,000+ bylines across advertorials, brand copy, thought leadership, and journalism; traffic grew 30% year-over-year, reaching hundreds of thousands of readers.
"To accompany the growth of our company, we have to reinforce our prospect efforts toward targeted customer segments, particularly academic researchers. In this approach, we had to generate a very specific database of published authors, matching our fields of application. To this end, Yajush developed a parser to be used on the largest published article database (PubMed), allowing us to generate an exploitable file (CSV) containing information on the authors' contacts and related articles. The parser is made in a way that it is easily deployable, based on API, and allows filtering on various parameters. These combinations of features are essential to customize as much as possible the emails to be sent, and to be very specific in the targeted prospects."

- Pierre Gaudriault, PharmD/PhD, Chief Business Developer & Co-Founder, Cherry Biotech

From GitHub

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